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IS IT TIME FOR A WEBSITE FACELIFT?

Your business website is the core of your online identity and brand. You need to make sure it looks its best! Here are some warning signs that it’s high time to revamp your website or a facelift, as we like to call it.

1. It’s too overwhelming

Cluttered with bright texts, irregular pattern placements, unwanted animations, it’s a total ruckus. It’s important to keep your page simple, focusing on quality media rather than quantity. Too much clutter could send your visitors into a sensory overload.

2. You can fix a cup of coffee while it loads

According to KISSmetrics, 47% of consumers expect a web page to load in 2 seconds or less, and 40% of people will abandon a website that takes more than 3 seconds to load. Try reloading your webpage and if it doesn’t finish in the blink of an eye, it’s revamp time!

3. Here, looks do matter!

If you want your website to standout from the rest, it needs to have a unique quality that competitors do not, and it begins with the design. According to a study by ReasearchGate, 94% of people say that websites with good designs are more trustworthy.

4. Mobile-friendly yet?

In a world that has gone mobile, it is a must for a website to be optimized for mobile platforms. According to Smart Insights, over 20% of Google searches are performed on a mobile device, and when it comes to local searches, more than half are performed on mobile devices.

5. No more ‘Flash’backs

Flash websites have become a thing of the past. This outdated technology is not supported by any of the smartphone operating systems or by the latest search engines any more. HTML5 is the tech trend that’s used to create lively and ultra user-friendly websites. Is your website still stuck in the past?

6. Being a social media savvy brand

Is your website missing some social media icons? Integrating your website with social media accounts allows customers to communicate with you and gives you extra credibility. Social media interactions factor into your search engine rankings and could give your brand a boost.

7. Low Search Engine Rankings

In 2013, Google updated its algorithm to Hummingbird, and if an organic search doesn’t lead to your website, it’s a sign that your website needs a revamp. According to Search Engine Journal, 93% of online experiences begin with a search engine. Creating your brand site with SEO in mind will ensure that potential customers can find you online.

8. Content Updates has become a mammoth task

Today, codes are those magic spells that maintain a good website. With the development of Content Management Systems (CMS), managing website should be a cakewalk. But, if this is not the case in your website, it’s time for some smart updates.

So, is it time to schedule that facelift yet?

Have you been checking your business’s website while reading through this article and it shows some of these signs, or at least one of them? At GMI, our aim is to provide your business with exceptional results in the most creative and effective ways possible. We have the right remedy to get your website into shipshape. Call us today!

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